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Integrations

What’s available now vs. what’s next

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By Sam Sutherland

October 13, 2025

Native integrations are coming soon. To help us prioritise, please vote in our Skool community (AI Productisation Academy).

Current frontrunners: HubSpot, Podium, Skool, Monday.com, Google Sheets, Airtable.

What you can do today (recommended)

With the release of OpenAI’s Agent Builder, we’re routing most third-party connections through your OpenAI Agent. If you want Productised to talk to another tool, simply connect that tool to your Agent, then drop the Agent Workflow ID into Productised to execute it inside your AI Product.

Why we’re doing it this way (for now)

  1. Speed to value
    Using Agents gives you an instant catalogue of integrations without waiting for us to ship each one natively.

  2. Maintenance & reliability
    Vendor APIs change constantly. Offloading the connector layer to OpenAI reduces brittle upkeep and keeps your products working through API updates.

  3. Security & ownership
    You connect tools with your OpenAI account and keys. That means clearer data boundaries and fewer credentials stored in Productised.

  4. Breadth without bloat
    Agents already support a wide (and growing) range of actions. You get coverage today, while we focus our time on the productisation layer (forms, workflows, outputs, branding).

  5. Future-proofing
    As OpenAI adds tools (or you add custom tools to your Agent), your Productised builds inherit those capabilities automatically—no new deploys required.

How to set it up (quick start)

  1. Connect tools in your OpenAI Agent (e.g., HubSpot, Sheets, custom tools).

  2. Create an Agent Workflow that performs the action you want (e.g., “Create CRM contact,” “Append row to Airtable”).

  3. Paste the Agent Workflow ID into your Productised workflow step and map the inputs from your form.

  4. Test & ship—your AI Product now triggers the integration via your Agent.

What about native integrations?

We’ll still build native connectors for the most-used systems (starting with the frontrunners above) where native adds clear benefits—e.g., richer field mapping, faster syncs, or analytics we can’t get via Agents. Voting in Skool directly influences that roadmap.

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